If it's not working, harder might not be the answer.

Open Identity Exchange (OIX) is a newly founded non-profit organization, launched today at the RSA Conference 2010 by Google, PayPal, Equifax, VeriSign, Verizon, CA, and Booz Allen Hamilton. The aim of this new organization is exchange of online identity credentials across public and private sectors; in other words, it can certify online identity providers to U.S. federal standards.

This could eventually turn into a "National ID" ...

your feelings are irrelevant to whether or not the market expects great work. Do the work. Ignore the feelings part and the work will follow.

The probing question is why and how.

The onchange event can be attached (inline or as an event handler) to any form element. It fires whenever the value of the form field changes. Unfortunately, the behavior is a bit strange in IE, in that for a checkbox, or a radio button field, the event doesn't fire when it is supposed to (right when you click the option you want to choose), but instead it only fires, when you click elsewhere on the page/form, or if you explicitly call blur(); on the field.

Apparently this bug still exists in IE7 and IE8.

How Changing a Button Increased a Site's Annual Revenues by $300 Million

It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.

Love the idea.